I connect technology, product and operationsto drive business results.
I identify opportunities, develop portfolios, negotiate with suppliers and put decisions into action, focusing on sales, margins, efficiency and growth.
I make things happen.
Business and executionProduct, portfolios, suppliers and channels.
Applied AI and automationAnalysis, productivity and process improvement.
200+physical stores and eCommerce channels supported
Responsibility, decisions and results
Three areas of business impact.
I develop businesses, improve profitability and accelerate execution. These cases show how I connect commercial decisions, technology, suppliers and operations to achieve results.
01 · Business and channel development
Grow through a profitable commercial model.
B2C and B2B business development · Since 05/2026
To grow profitably, I connect portfolio, pricing, channels and operational capacity. I turn those decisions into commercial execution, with accountability for sales, margins and budget across B2C and B2B businesses.
10→15%
product margin
+40%
revenue growth compared with the start of my tenure
2→20%
share of sales through physical channels and eCommerce
I also launched an eCommerce channel from scratch: 40+ SKUs and 100 sales in its first month.
02 · Product and portfolio profitability
Reduce costs and free up capital.
Product and portfolio management · 02/2022–02/2026
To reduce costs and free up capital, I connected demand, inventory and the product lifecycle with tenders, sourcing and negotiations with international suppliers. I adjusted the portfolio and supply terms to support commercial execution.
−52%
unit costs
−87%
obsolete inventory
>30%
lower CAPEX requirements for connectivity inventory
Category relaunches delivered up to 70% sales growth through changes to the mix, commercial terms, availability and channel execution.
03 · Investment and commercial execution
Knowing when to launch—and when to wait.
Product and portfolio management · 02/2022–02/2026
I supported investment decisions with demand, compatibility, risk and return analysis, and coordinated teams to put those decisions into commercial execution.
8 months
ahead of competitors in launching a product
Prioritize returns
I recommended deferring a new product generation because of its limited customer benefit and prioritizing investments with stronger returns
<8 h
launch readiness that previously took days or weeks
The decision brings together market opportunity, feasibility and capital allocation.
I assess opportunities through their commercial potential and practical feasibility: costs, technology, suppliers, risks and the path to market. I connect these elements to turn decisions into results.
The full product lifecycle
More than 500 SKUs across the product lifecycle, with up to 100 active at a time. Product selection, launch, availability and phase-out.
Manufacturers and sourcing
5–7 tenders per year and coordination with 6–8 international manufacturers. I maintained two months of inventory coverage for three years, in line with the ocean-freight sourcing policy.
Analytical rigor and industry impact
Competition advocacy and the removal of technical barriers.
Technical investigation and regulatory strategy · 07/2015–01/2022
I led the analytical investigation that demonstrated connectivity restrictions imposed by manufacturers. The evidence gathered helped support the regulatory strategy that drove changes to Multiband regulation in Chile’s mobile market, promoting competition and protecting the company’s value proposition.
Findings and testing→Complaints→Regulatory process→Multiband regulation
Professional experience
From operations to business development.
My career began in technical roles, operations and supervision before moving into product and portfolio management and business development. Experience on both sides helps me connect strategy and execution, with capabilities that transfer across industries.
Universidad Mayor · 2022Bachelor’s degree in Business Administration, specializing in Marketing and Commercial Management.UNIR · MBA in progressExpected completion: September 2027.McKinsey.org Forward Program · 2026Problem solving, communication and leadership.
Business Manager
Grupo SI · Elijo Reciclaje / Elijo Smart B2B/B2C Commerce · Circular Economy
I assess new business lines through scenarios covering costs, margins, residual value, risk and operational capacity.
I am structuring a device upgrade and trade-in program with banking and retail partners, integrating acquisition, recovery, refurbishment and resale.
Product Manager
WOM Chile Telecommunications
I managed more than 500 SKUs across the product lifecycle, with up to 100 active at a time.
I coordinated up to three simultaneous projects and working groups of more than 50 participants from internal teams, manufacturers and partners.
I managed stock, pricing and quality issues, coordinating corrective actions and cost recovery with suppliers.
Product Lead / Device Specialist
WOM Chile Telecommunications
I reduced certification time from 30 to 7 days and external laboratory costs by approximately 30%.
I automated around 50% of the process, saving 4–5 person-hours per production release without disrupting operational continuity.
I coordinated portfolio readiness for 4G and 5G launches across manufacturers and internal teams.
Level 2 Specialist
Nextel Chile Telecommunications
I resolved critical device and connectivity incidents, coordinating manufacturers and internal teams to restore service continuity.
I was recognized for service quality for more than six consecutive months.
Technical Supervision Lead · Northern Region
SICE Agencia Chile Telecommunications and Engineering Projects
I led teams of up to 80 people on infrastructure deployments in Arica, Iquique and Antofagasta.
I coordinated technicians, contractors and suppliers to manage resources, progress, quality and operational contingencies.
Applied AI and automation
Greater capacity for analysis and execution.
I use AI in my day-to-day work to accelerate analysis, organize information, improve processes and develop solutions. I also teach others to use it more effectively in their tasks.
Analysis and practical solutions
I use AI to help structure information, explore scenarios and develop solutions, combining its outputs with business judgment and review.
Processes and adoption
I combine automation experience with current AI tools to improve productivity. I share practical ways to use them so others can incorporate them into their work.
Management tools
Analysis and management: Excel · SAP · Oracle · CRM · Power BI · Looker Studio.
Projects and productivity: Jira · Trello · Microsoft Project · Monday.com · Generative AI applied to analysis and management.
Next career opportunity
Let’s discuss your next business challenge.
If you are looking for someone who connects technology, product, suppliers and operations with commercial results, let’s discuss the role and challenge. I can contribute to business development, profitability and execution.
Develop a new business line or channel.Improve category and portfolio profitability.Evaluate investments, improve processes and put decisions into action.
