Product, portfolio and category management.
Technology · Product · Business
I identify opportunities, develop portfolios, negotiate with suppliers and put decisions into action. I connect product, categories and operations with sales, margins, efficiency and growth.
I make things happen.
Guillermo Álvarez GonzálezBusiness Manager · Grupo SIcontacto@guillermoalvarez.cl
From assessing an opportunity to running a profitable category.
Opportunity assessment, business cases, roadmap, value proposition and Go-to-Market. I support launch and investment decisions with demand, compatibility, risk, ROI and operational capacity, coordinating the teams that bring them to market.
Selection, product mix, forecasting, supply and lifecycle. I managed over 500 SKUs cumulatively, with up to 100 active at once, connecting sourcing, vendors, inventory and CAPEX/OPEX with operational continuity and profitability.
Profitability, assortment and channel execution. I led pricing for IoT and accessories and the connectivity category. For smartphones, I ensured approved prices and commercial terms were correctly implemented across systems, eCommerce and channels.
Four examples of my work in product and portfolio management and business development.
I define portfolio, pricing, channels and operations for the business lines I oversee, with responsibility for sales, margin and budget across B2C and B2B.
I increased product margin from 10% to 15%, revenue by 40% compared with the start of my tenure, and the share of in-person and eCommerce channels from 2% to 20% of sales.
I also launched an eCommerce channel from scratch with over 40 SKUs and 100 sales in its first month.
Business Manager
Through RFQ/RFP, negotiations with international suppliers and 5–7 tenders a year, I reduced unit costs by 52%. I sustained two months of inventory coverage for three years, in line with the sea-freight supply policy.
Decisions on forecasting, demand, mix and lifecycle helped reduce obsolete inventory by 87% and CAPEX requirements by more than 30%.
Product Manager
I launched a product eight months ahead of competitors, coordinating the opportunity, portfolio, value proposition and cross-functional execution.
For the next product generation, I recommended deferring commercial introduction because of its limited impact for customers. Demand and feasibility analysis helped prioritize investments with stronger returns.
Product Manager
I increased sales in relaunched categories by up to 70% through changes to product mix, commercial terms, availability and channel execution.
To improve launch readiness, I redesigned and automated workflows to move from days or weeks to under 8 hours. I coordinated up to three simultaneous projects with cross-functional working groups of more than 50 participants.
Product Manager
02 / My approach
I assess opportunities through commercial potential and practical feasibility: costs, technology, suppliers, risks and the path to market. I manage the full product lifecycle to turn decisions into results.
I led the analytical investigation that demonstrated connectivity restrictions imposed by manufacturers. The evidence helped support the regulatory strategy that drove changes to Multiband regulation in Chile’s mobile market, promoting competition and protecting the company’s value proposition.
03 / Experience
More than 15 years of experience: operations and supervision at SICE and Nextel; Product Lead / Device Specialist and then Product Manager at WOM; currently Business Manager at Grupo SI. I now develop new business lines, eCommerce and circular-economy initiatives, connecting the business model, operations and financial returns.
My technical depth informs product assessment and supplier negotiations. I connect markets, sourcing, operations and profitability to manage categories and business lines, from opportunity assessment through commercial execution.
View my full experience in my CV ↗Grupo SI · Elijo Reciclaje / Elijo Smart.B2B/B2C Commerce · Circular EconomyDevelopment of business lines, channels and device upgrade and trade-in programs.
WOM ChileTelecommunicationsProduct, sourcing, demand and portfolio profitability.
WOM ChileTelecommunicationsCertification, 4G and 5G launch readiness, automation and manufacturer coordination.
Nextel ChileTelecommunicationsResolution of critical device and connectivity incidents.
SICE Agencia ChileTelecommunications and Engineering ProjectsLeadership of teams of up to 80 people in infrastructure deployments.
Bachelor’s degree in Business Administration, specializing in Marketing and Commercial Management · Universidad Mayor, 2022.
MBA in progress · UNIR, expected completion September 2027.
McKinsey.org Forward Program · 2026: problem-solving, communication and adaptive leadership.
Greater capacity for analysis and execution.
I incorporate AI to accelerate analysis, organize information, explore scenarios and develop solutions, combining its outputs with business judgment and review.
I combine automation experience with current AI tools to improve processes and productivity. I also teach others to use them more effectively in their work.
04 / Next challenge
If you are looking for someone who connects technology, product, suppliers and operations with commercial results, let’s discuss the role and challenge. I can contribute to business development, profitability and execution.
